What Stays Dark on Weeknights?

(PEOPLE) PITY AMERICA’S TELEVISION NETWORK: During the past five years they’ve lost nearly a quarter of their audience share to that Nielsen eroder, cable. Now they have something‚Äîand someone‚Äîelse to worry about: Pat Marker, a Minnesota elementary school teacher who has persuaded more than 37,000 students to give up the tube Mondays through Thursdays. How does he succeed in a battle that so many parents have lost? Simple: bribery. Just say no, Marker tells students, and you might win prizes, donated by local merchants, that range from erasers to autographed hockey sticks to even boom boxes.

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